It's Amy https://amyyugray.com It's Amy Sat, 09 May 2026 15:29:16 +0000 https://amyyugray.com en Home https://amyyugray.com/Home Wed, 24 Oct 2018 02:56:38 +0000 It's Amy https://amyyugray.com/Home Hello, it’s Amy. I am a design leader who lives, works, and dreams in San Francisco. I believe in the importance of design in everyday experiences. My design practice centers on translating complex ideas into emotionally resonant visual narratives, from campaigns, environments, exhibitions, and brand. Grow with Google https://amyyugray.com/Grow-with-Google Tue, 16 Oct 2018 16:00:12 +0000 It's Amy https://amyyugray.com/Grow-with-Google Grow with GoogleA traveling pop-up workshop with an approachable environment and wayfinding system to empower tech newbies across America <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/5f224e2ec6579f5d157d0d86b100e96061e71a508d65f470fac962f9c8409e8b/Grow-with-Google-77.jpg" data-mid="27207531" border="0" src="https://freight.cargo.site/w/1000/i/5f224e2ec6579f5d157d0d86b100e96061e71a508d65f470fac962f9c8409e8b/Grow-with-Google-77.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/86ca66460023debefaeda28418d155a00b4589ba8cb7fc413e33c9f1b3357e7b/Grow-with-Google-D2-1.jpg" data-mid="27207534" border="0" src="https://freight.cargo.site/w/1000/i/86ca66460023debefaeda28418d155a00b4589ba8cb7fc413e33c9f1b3357e7b/Grow-with-Google-D2-1.jpg" /> Grow with Google is a national traveling pop-up with free workshops, in-person training, and one-on-one help that aims to teach professionals, students, and small business owners how to access the Google’s training and tools to grow their skills, careers, and businesses. In conversation with Google’s Brand Studio, our team collaborated to create the graphic identity and a modular set that was able to travel from city to city and adapt to any venue size or layout.To make the tour approachable to a wide audience that may be intimidated by tech, I created illustrations to pay homage to the host cities. These were based on symbols, landmarks, and cultural icons that were meaningful to the local community. These graphic elements appeared on badges, signage, collateral, and photomoments.The set featured a modern workshop aesthetic through the use of custom pegboard and light woods with clean lines. Google's brand colors were used to delineate different types of spaces, while a cohesive signage system supported navigation.<img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/eece8e826444e9c52eea26b5ef3fc6f46950148f5c829d9ca89cb56f6fab5320/Grow-with-Google-Indy-51.jpg" data-mid="27207536" border="0" src="https://freight.cargo.site/w/1000/i/eece8e826444e9c52eea26b5ef3fc6f46950148f5c829d9ca89cb56f6fab5320/Grow-with-Google-Indy-51.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/7e17ab3c519df50a8ca611cab31f65cb05451ee3cf701717bbeaff01e4d96060/Grow-with-Google-116.jpg" data-mid="27207532" border="0" src="https://freight.cargo.site/w/750/i/7e17ab3c519df50a8ca611cab31f65cb05451ee3cf701717bbeaff01e4d96060/Grow-with-Google-116.jpg" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/2e93f8a0f7b63420f24de2d920af80b29bbb0d62ff736ae2be862b40ee1e6c6d/Grow-with-Google-Indy-859.jpg" data-mid="27207540" border="0" src="https://freight.cargo.site/w/750/i/2e93f8a0f7b63420f24de2d920af80b29bbb0d62ff736ae2be862b40ee1e6c6d/Grow-with-Google-Indy-859.jpg" /> <img width="674" height="750" width_o="674" height_o="750" data-src="https://freight.cargo.site/t/original/i/44700e74de0bed33f0d7c443daea96ae9d44502e0aeadca157bef98c1fc01b31/Grow-with-Google-Indy-585.jpg" data-mid="27445626" border="0" src="https://freight.cargo.site/w/674/i/44700e74de0bed33f0d7c443daea96ae9d44502e0aeadca157bef98c1fc01b31/Grow-with-Google-Indy-585.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1514e46e97424ab850bc305c48948d19621e3aa4192529d63cf1137c5425a60a/Grow-with-Google-D2-10.jpg" data-mid="27207535" border="0" src="https://freight.cargo.site/w/1000/i/1514e46e97424ab850bc305c48948d19621e3aa4192529d63cf1137c5425a60a/Grow-with-Google-D2-10.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1c100ce2fb8ed0926b33dd3ef49e7c57091602670d27c443e65b188c7c55b887/Medallion-13-copy.jpg" data-mid="27441052" border="0" src="https://freight.cargo.site/w/1000/i/1c100ce2fb8ed0926b33dd3ef49e7c57091602670d27c443e65b188c7c55b887/Medallion-13-copy.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/c8f83ae65db61e85c02a464664ebc221b1be659f124a1a2a8957039f52f8e191/02-Google-GWG-Tour-Oklahoma-City-095.jpg" data-mid="27207529" border="0" src="https://freight.cargo.site/w/1000/i/c8f83ae65db61e85c02a464664ebc221b1be659f124a1a2a8957039f52f8e191/02-Google-GWG-Tour-Oklahoma-City-095.jpg" /><img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/3921e15e2410eb24ea0375712f9a308c7aea9836954517eab29dc6062990ccc6/Medallion-1-copy.jpg" data-mid="27408337" border="0" src="https://freight.cargo.site/w/1000/i/3921e15e2410eb24ea0375712f9a308c7aea9836954517eab29dc6062990ccc6/Medallion-1-copy.jpg" /><img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/f11b8c7375dfcd8c38b048217f04944fb6fc04dc10ce840cbe5d159676f1e747/Grow-with-Google-Indy-423-copy.jpg" data-mid="27207537" border="0" src="https://freight.cargo.site/w/1000/i/f11b8c7375dfcd8c38b048217f04944fb6fc04dc10ce840cbe5d159676f1e747/Grow-with-Google-Indy-423-copy.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bdc1ca6c04728b37d919e7152ae517cea8d67686f7ba7ec00900ba899672bec6/Minneapolis-NE-23.jpg" data-mid="27207542" border="0" src="https://freight.cargo.site/w/1000/i/bdc1ca6c04728b37d919e7152ae517cea8d67686f7ba7ec00900ba899672bec6/Minneapolis-NE-23.jpg" />Creative Direction: Kit Chow, Environment Design: Nic Ter Meer, Design Intern: Sara Thompson, Agency: Grow ︎ HomeNext ︎ SFMOMA Selected Exhibitions https://amyyugray.com/SFMOMA-Selected-Exhibitions Sat, 05 Apr 2025 22:11:15 +0000 It's Amy https://amyyugray.com/SFMOMA-Selected-Exhibitions SFMOMA Selected ExhibitionsDynamic graphic identities for modern art exhibitions <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7b40dec833d88bff705268505429cdaae0d8c6f0f3ed3eec3e24a4aa62711699/Free_Street_Banner_Mockup_3.png" data-mid="229331953" border="0" src="https://freight.cargo.site/w/1000/i/7b40dec833d88bff705268505429cdaae0d8c6f0f3ed3eec3e24a4aa62711699/Free_Street_Banner_Mockup_3.png" /> <img width="2354" height="1408" width_o="2354" height_o="1408" data-src="https://freight.cargo.site/t/original/i/b4f668aad46738245650f2b03d29f8b035eae5df0306020111b23b7ac94a4ac8/SFMOMA-Kusama-0124.jpg" data-mid="229331804" border="0" src="https://freight.cargo.site/w/1000/i/b4f668aad46738245650f2b03d29f8b035eae5df0306020111b23b7ac94a4ac8/SFMOMA-Kusama-0124.jpg" /> <img width="2500" height="1251" width_o="2500" height_o="1251" data-src="https://freight.cargo.site/t/original/i/624dbba92019317f27def4dbb922c6134ec324ffc490278e2b692b1dbf5bf9fa/storeproducts.png" data-mid="229331954" border="0" src="https://freight.cargo.site/w/1000/i/624dbba92019317f27def4dbb922c6134ec324ffc490278e2b692b1dbf5bf9fa/storeproducts.png" /> <img width="2500" height="1369" width_o="2500" height_o="1369" data-src="https://freight.cargo.site/t/original/i/c7b7e32262988439a559f5eb06e603bf52601772810641f42927dbf5bf20ac1e/IMG_0791.png" data-mid="229331951" border="0" src="https://freight.cargo.site/w/1000/i/c7b7e32262988439a559f5eb06e603bf52601772810641f42927dbf5bf20ac1e/IMG_0791.png" /> Exhibition identities tie curatorial themes to audience experience and often require a branded approach to ensure consistency across touchpoints including onsite graphics, signage, digital marketing, and store products.&nbsp; At SFMOMA, I had the opportunity art direct or design the visual identities for numerous exhibitions. Each show features it’s own distinctive typographic treatment, color palettes and key images to convey the concept of the exhibition to museum-goers. To execute this work successfully, each exhibition requires a process of research, iteration, and collaboration with a wide range of stakeholders including artists, curators, and marketers. This is a collection of some of this work from single artist shows like Yayoi Kusama: Infinite Love to broad surveys around specific themes like Art of Noise.&nbsp; <img width="1023" height="731" width_o="1023" height_o="731" data-src="https://freight.cargo.site/t/original/i/d25123b513649a6138c0cc0cda0a275ed37296873b8ac37d3f0df66f7e843738/SFMOMA-Art_of_Noise-0029a-PowerPoint-or-email-JPEG_1024-pixels-long.jpg" data-mid="229331969" border="0" src="https://freight.cargo.site/w/1000/i/d25123b513649a6138c0cc0cda0a275ed37296873b8ac37d3f0df66f7e843738/SFMOMA-Art_of_Noise-0029a-PowerPoint-or-email-JPEG_1024-pixels-long.jpg" /> <img width="3999" height="2472" width_o="3999" height_o="2472" data-src="https://freight.cargo.site/t/original/i/b55d906fac28b5352c71d42fdf5230701cd45147143c8ce0b6017ca479c268f7/x2023.4603_02_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332024" border="0" src="https://freight.cargo.site/w/1000/i/b55d906fac28b5352c71d42fdf5230701cd45147143c8ce0b6017ca479c268f7/x2023.4603_02_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="2576" width_o="3999" height_o="2576" data-src="https://freight.cargo.site/t/original/i/020a84179a77506646dbf6add5ab250f280f1595d48f0c443f9b1ca00f0aadf6/x2023.5059_01_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332049" border="0" src="https://freight.cargo.site/w/1000/i/020a84179a77506646dbf6add5ab250f280f1595d48f0c443f9b1ca00f0aadf6/x2023.5059_01_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="2598" width_o="3999" height_o="2598" data-src="https://freight.cargo.site/t/original/i/b3226048938d202fb3ca00dfb1deb59f2c906504b6e86ea8c2afa0288ed913a7/x2017.5010_01_H02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332020" border="0" src="https://freight.cargo.site/w/1000/i/b3226048938d202fb3ca00dfb1deb59f2c906504b6e86ea8c2afa0288ed913a7/x2017.5010_01_H02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="4000" height="4874" width_o="4000" height_o="4874" data-src="https://freight.cargo.site/t/original/i/0cb75cd8497d62ed5a74610ae59b7c0151ac350325c43206753fd65dc325e914/x2024.4606_01_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229336036" border="0" src="https://freight.cargo.site/w/1000/i/0cb75cd8497d62ed5a74610ae59b7c0151ac350325c43206753fd65dc325e914/x2024.4606_01_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="4000" height="2051" width_o="4000" height_o="2051" data-src="https://freight.cargo.site/t/original/i/3945a8b06db8268d22c866a6faefcd7cc5e0c8fc2dc47afd7557a56b98fe20e1/x2024.4608_40A_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229336000" border="0" src="https://freight.cargo.site/w/1000/i/3945a8b06db8268d22c866a6faefcd7cc5e0c8fc2dc47afd7557a56b98fe20e1/x2024.4608_40A_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="4000" height="2932" width_o="4000" height_o="2932" data-src="https://freight.cargo.site/t/original/i/6ccdffd6959ea2f1681b8c764e49c6ba40a8dcf1147a5db55d2a2f0179d4c949/x2022.5056_01_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229335990" border="0" src="https://freight.cargo.site/w/1000/i/6ccdffd6959ea2f1681b8c764e49c6ba40a8dcf1147a5db55d2a2f0179d4c949/x2022.5056_01_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3998" height="2547" width_o="3998" height_o="2547" data-src="https://freight.cargo.site/t/original/i/17526f8658f80880eb5bbb652c7c8bea340f6ffb5564cd583637f316999c19c1/x2023.7049_10_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332018" border="0" src="https://freight.cargo.site/w/1000/i/17526f8658f80880eb5bbb652c7c8bea340f6ffb5564cd583637f316999c19c1/x2023.7049_10_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="3047" width_o="3999" height_o="3047" data-src="https://freight.cargo.site/t/original/i/329244e825e37fdc6505fa1e0a91221abdb85cf4bd44bf0bfa8bdd7993eff535/x2022.7035_03_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332046" border="0" src="https://freight.cargo.site/w/1000/i/329244e825e37fdc6505fa1e0a91221abdb85cf4bd44bf0bfa8bdd7993eff535/x2022.7035_03_P02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/3b9c596fd75897c379789fe265deef48a35745f7ea9af89af94e0ca44084f89f/IMG_1259_edit.jpg" data-mid="229331796" border="0" src="https://freight.cargo.site/w/1000/i/3b9c596fd75897c379789fe265deef48a35745f7ea9af89af94e0ca44084f89f/IMG_1259_edit.jpg" /> <img width="8179" height="5192" width_o="8179" height_o="5192" data-src="https://freight.cargo.site/t/original/i/720dfdd56372d331d47d550382394fa5bad47cae9719a4f56cc7c85bf89f5e7a/x2020.7026_03_H02-copy.jpg" data-mid="229332034" border="0" src="https://freight.cargo.site/w/1000/i/720dfdd56372d331d47d550382394fa5bad47cae9719a4f56cc7c85bf89f5e7a/x2020.7026_03_H02-copy.jpg" /> <img width="3999" height="2017" width_o="3999" height_o="2017" data-src="https://freight.cargo.site/t/original/i/546107e865dccc6d2368881dd3b1c6e6f26e03e4b005d1c43ec213e75e83d2a7/x2020.4070_08_H02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229332022" border="0" src="https://freight.cargo.site/w/1000/i/546107e865dccc6d2368881dd3b1c6e6f26e03e4b005d1c43ec213e75e83d2a7/x2020.4070_08_H02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="2999" width_o="3999" height_o="2999" data-src="https://freight.cargo.site/t/original/i/cd80724e5d38d2cedbbbd98cd12319b453ed5cd95c6f324b63af9115ae142d90/x2023.5062_49_P02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229336028" border="0" src="https://freight.cargo.site/w/1000/i/cd80724e5d38d2cedbbbd98cd12319b453ed5cd95c6f324b63af9115ae142d90/x2023.5062_49_P02-Artsy-JPEG_4000-pixels-long.jpg" /> Graphic Designer: Meghan Berckes (Amy Sherald: American Sublime), Amanda Boesen (Julian Charrier: Erratic), Hana Ishijima (Corporeal, Sea Change), Michael Torchia (Sitting on Chrome, Creative Growth, Kinship, Amy Sherald: American Sublime),&nbsp;Rokaya Shenasa (Yayoi Kusama: Infinite Love, Art of Noise, Bernd and Hilla Becher)Design Director: Bosco Hernandez Art Director: Meghan Berckes (Future Histories, Contemporary Optics) ︎ HomeNext ︎ Target Hearth and Hand https://amyyugray.com/Target-Hearth-and-Hand Tue, 29 Jan 2019 00:14:55 +0000 It's Amy https://amyyugray.com/Target-Hearth-and-Hand Target Hearth &amp; Hand Launch&nbsp; An in-store event to launch a celebrity-line of home goods for Target <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/11949e96aac21b03374cac1e40bb46b00e2df4bef92b0210210115782d345587/Waco-2.jpg" data-mid="33989711" border="0" src="https://freight.cargo.site/w/1000/i/11949e96aac21b03374cac1e40bb46b00e2df4bef92b0210210115782d345587/Waco-2.jpg" /> Hearth &amp; Hand is a collaboration between Target and Joanna Gaines featuring a line of “modern farmhouse” home goods. To generate excitement and drive customers to view the new collection and encourage social sharing, we developed the concept for a flower stand to give away blooms on launch day while I was a Senior Designer at Grow Marketing. At over a hundred stores across America, customers were given vouchers in other areas of the store and told to visit the home goods section to receive their free blooms.With brand guidelines provided by Target, I led graphic design for signage, hang tags, and other collateral and partnered on the development and fabrication of the design for the custom cart and flower selection. <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/6bc16ef7381b2bd9bf980b0ae082d29368d4197dbefe8a09c08ed717ef3cda67/Medallion-1-copy-1.jpg" data-mid="33989716" border="0" src="https://freight.cargo.site/w/1000/i/6bc16ef7381b2bd9bf980b0ae082d29368d4197dbefe8a09c08ed717ef3cda67/Medallion-1-copy-1.jpg" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/70bffb47ded592e7a37de876b4bce73e6b8fd0691d034ebad792634133d38767/7_Entrance.jpg" data-mid="33989710" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/70bffb47ded592e7a37de876b4bce73e6b8fd0691d034ebad792634133d38767/7_Entrance.jpg" /><img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/ceb89f1fe19b2f15a8898ae25977931af7dcb0f02ce296708b4cb7d6e3ed4bad/Medallion-1-copy.jpg" data-mid="33989718" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/ceb89f1fe19b2f15a8898ae25977931af7dcb0f02ce296708b4cb7d6e3ed4bad/Medallion-1-copy.jpg" /><img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/12e2b38eacf71ff7f364fdf6c3911b4bc68134c89fdd386fafeb793541ee406f/Knollwood-24.jpg" data-mid="53293831" border="0" src="https://freight.cargo.site/w/1000/i/12e2b38eacf71ff7f364fdf6c3911b4bc68134c89fdd386fafeb793541ee406f/Knollwood-24.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9bdd000cd2d64763a29d8d88e56ffc9d680eb83ec3e7293cdf617168ca7fcb34/Waco-1.jpg" data-mid="33989723" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9bdd000cd2d64763a29d8d88e56ffc9d680eb83ec3e7293cdf617168ca7fcb34/Waco-1.jpg" /> <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/3924c216c331f0e894b62b9d0917ba8039322b0fb1ade2cf3bb8a9a4c2453d77/Minneapolis-NE-3.jpg" data-mid="33989925" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/3924c216c331f0e894b62b9d0917ba8039322b0fb1ade2cf3bb8a9a4c2453d77/Minneapolis-NE-3.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/250b96bff53773b3f35795b400e9af4b78d053c47857993dc6a15d8e61213fb1/Waco-4.jpg" data-mid="33989709" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/250b96bff53773b3f35795b400e9af4b78d053c47857993dc6a15d8e61213fb1/Waco-4.jpg" />Creative Director: Kit Chow, Environments Designer: Felice Press, Design Interns: Sara Thompson and Amy Schigel, Agency: Grow ︎ HomeNext ︎ SFMOMA Brand Activation https://amyyugray.com/SFMOMA-Brand-Activation Sat, 09 May 2026 15:29:16 +0000 It's Amy https://amyyugray.com/SFMOMA-Brand-Activation SFMOMA, More Open than EverAn on-site brand activation to communicate ‘radical hospitality’ and re-engage audiences&nbsp; <img width="2639" height="1610" width_o="2639" height_o="1610" data-src="https://freight.cargo.site/t/original/i/8ddac72da75ed30eb88987d86003d459b924726992273a3aca9f2ae41daf45e4/Screen-Shot-2022-12-02-at-4.36.28-PM.png" data-mid="248081120" border="0" src="https://freight.cargo.site/w/1000/i/8ddac72da75ed30eb88987d86003d459b924726992273a3aca9f2ae41daf45e4/Screen-Shot-2022-12-02-at-4.36.28-PM.png" />In the wake of pandemic closures, SFMOMA reopened its doors with a mission of ‘radical hospitality’ to rebuild its audience and support the revitalization of downtown San Francisco. Through a range of exhibitions and community-focused intitiatives, SFMOMA became more open than ever. To signal this shift, our goal was to use our brand to activate the entrances to the museum. With its stark modernist architecture, the building can be intimidating for first-time visitors. Working with the artist Jocelyn Tsaih, who is known for dynamic figures and abstract forms, we highlighted the entrances to the museum. Through her concept of portals to an inviting world of art, her illustrations activated these spaces, becoming beacons to passerby.&nbsp; In addition to the shift in programming, the initiative extended to a temporary policy of free admission to the first two floors of the museum, including it’s permanent collection. To raise awareness of this feature, the brand activation extended into the interior of the building to direct visitors to the free spaces.&nbsp; Viewed in conjunction with Jocelyn’s vibrant art, the existing SFMOMA font didn’t seem quite right to convey our exuberance for this program. After a bit of experimentiation and exploration, we handlettered directly on the walls, adding a literal human touch to the message of welcome.&nbsp; <img width="816" height="1140" width_o="816" height_o="1140" data-src="https://freight.cargo.site/t/original/i/5a683a3c6340d11d71fbcc8a867c65156c0a054edaef4aa26157d07b7a09453a/StoreWindow.png" data-mid="248081344" border="0" src="https://freight.cargo.site/w/816/i/5a683a3c6340d11d71fbcc8a867c65156c0a054edaef4aa26157d07b7a09453a/StoreWindow.png" /> <img width="534" height="761" width_o="534" height_o="761" data-src="https://freight.cargo.site/t/original/i/99062e2fa09f2b1986196f06272fcc55be9ccf5d08fc3dbf45851ce7a0822d2c/RestaurantWindow.png" data-mid="248081345" border="0" src="https://freight.cargo.site/w/534/i/99062e2fa09f2b1986196f06272fcc55be9ccf5d08fc3dbf45851ce7a0822d2c/RestaurantWindow.png" /> <img width="1494" height="1906" width_o="1494" height_o="1906" data-src="https://freight.cargo.site/t/original/i/dee8b3b3d2daf07b6bf262b98e89bb47e94ac99bd549d42dad82c82a7391123a/Screen-Shot-2022-12-16-at-1.46.38-PM.png" data-mid="248081127" border="0" src="https://freight.cargo.site/w/1000/i/dee8b3b3d2daf07b6bf262b98e89bb47e94ac99bd549d42dad82c82a7391123a/Screen-Shot-2022-12-16-at-1.46.38-PM.png" /> <img width="851" height="1141" width_o="851" height_o="1141" data-src="https://freight.cargo.site/t/original/i/5018279652902cf0abcd63e438d99b0e6cafd3ca4fd15255ada0bac6f2e2ddbf/Column.png" data-mid="248082753" border="0" src="https://freight.cargo.site/w/851/i/5018279652902cf0abcd63e438d99b0e6cafd3ca4fd15255ada0bac6f2e2ddbf/Column.png" /> <img width="2100" height="1575" width_o="2100" height_o="1575" data-src="https://freight.cargo.site/t/original/i/c00e113f1e33f9e84dd040cafec53590a2ed3435eb26bbdf215bc880b08e2427/SFMOMA-Susan_OMalley-0693-Large-JPEG_5x7.jpg" data-mid="248081125" border="0" src="https://freight.cargo.site/w/1000/i/c00e113f1e33f9e84dd040cafec53590a2ed3435eb26bbdf215bc880b08e2427/SFMOMA-Susan_OMalley-0693-Large-JPEG_5x7.jpg" /> <img width="2292" height="1336" width_o="2292" height_o="1336" data-src="https://freight.cargo.site/t/original/i/6ee26b58a8a4bde9dc74308f1bb528fb9e6700957389d2be4df9d1f16d86fb2b/Screenshot-2026-05-09-at-1.46.14PM.png" data-mid="248085566" border="0" src="https://freight.cargo.site/w/1000/i/6ee26b58a8a4bde9dc74308f1bb528fb9e6700957389d2be4df9d1f16d86fb2b/Screenshot-2026-05-09-at-1.46.14PM.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/2efcf9586ea2f1d42c6adec089f7e9674248c466cd7d6f2bb2d1c18461a9c8b0/IMG_9860-1.jpg" data-mid="248082755" border="0" src="https://freight.cargo.site/w/1000/i/2efcf9586ea2f1d42c6adec089f7e9674248c466cd7d6f2bb2d1c18461a9c8b0/IMG_9860-1.jpg" /> <img width="2352" height="1514" width_o="2352" height_o="1514" data-src="https://freight.cargo.site/t/original/i/58dedb5dbd781135d427d45fa6e8d2066f639f4e40720de0feb3c5dd8b459d97/Screenshot-2026-05-09-at-1.46.06PM.png" data-mid="248085564" border="0" src="https://freight.cargo.site/w/1000/i/58dedb5dbd781135d427d45fa6e8d2066f639f4e40720de0feb3c5dd8b459d97/Screenshot-2026-05-09-at-1.46.06PM.png" /> <img width="2402" height="1554" width_o="2402" height_o="1554" data-src="https://freight.cargo.site/t/original/i/8955e084bcd250bcb255c469a05b1c09d22538bd2f97735787358ddfb49ff542/Screenshot-2026-05-09-at-1.46.34PM.png" data-mid="248085569" border="0" src="https://freight.cargo.site/w/1000/i/8955e084bcd250bcb255c469a05b1c09d22538bd2f97735787358ddfb49ff542/Screenshot-2026-05-09-at-1.46.34PM.png" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/4fed2f763bda3dd5ae16e4dc1d348dbed30b273a4949ccf278fc67624fc1d390/thumbnail_IMG_9857.jpg" data-mid="248085571" border="0" src="https://freight.cargo.site/w/1000/i/4fed2f763bda3dd5ae16e4dc1d348dbed30b273a4949ccf278fc67624fc1d390/thumbnail_IMG_9857.jpg" /> Design Direction: Bosco Hernandez, Illustration: Jocelyn Tsaih, Handlettering: Michael Torchia. ︎ HomeNext ︎ Google Home https://amyyugray.com/Google-Home Sat, 05 Apr 2025 20:07:02 +0000 It's Amy https://amyyugray.com/Google-Home Google Home: Easy StreetA retail tradeshow set with whimsy to showcase the capabilities of Google Assistant <img width="4427" height="2146" width_o="4427" height_o="2146" data-src="https://freight.cargo.site/t/original/i/dc5d283ba9b7fad956c6ba5f3e9793a748fae25dfaa1f19a4dc1a18cc5f3bfa5/RTA-BBY-TX1-1-copy.jpg" data-mid="229330200" border="0" src="https://freight.cargo.site/w/1000/i/dc5d283ba9b7fad956c6ba5f3e9793a748fae25dfaa1f19a4dc1a18cc5f3bfa5/RTA-BBY-TX1-1-copy.jpg" /> Google Assistant is the AI helper built into Google Home products. To showcase its range of capabilities, a pop-up set with tangible use-cases was needed to demonstrate the tool and Google hardware at tradeshows.Working in conjunction with an environments designer at Grow Marketing, I developed the look and feel of the set and incorporated “Hey Google” commands within the contexts of a kitchen, living room, kid’s clubhouse and a park. To avoid overwhelming participants with wall texts, I developed hidden easter eggs and a hierarchy for the commands to provoke engagement. Taking loose inspiration from the Memphis design movement, the sets featured geometric shapes, playful patterns, and unconventional combinations to instill whimsy and create a memorable sense of place. The set was color coded to Google’s brand colors to create a immersive experience on the crowded tradeshow floor.&nbsp; <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/f22cedeafa4b1d80bda5a84e7fdaddf3c0b7ad248986d93b7e050c8f617dfe93/RTA-BBY-TX-309.jpg" data-mid="229329223" border="0" src="https://freight.cargo.site/w/1000/i/f22cedeafa4b1d80bda5a84e7fdaddf3c0b7ad248986d93b7e050c8f617dfe93/RTA-BBY-TX-309.jpg" /><img width="3265" height="4898" width_o="3265" height_o="4898" data-src="https://freight.cargo.site/t/original/i/00d40bd4b30a59dc00e5b3f732f6ebc9342a88628266d76d87932378bbf4514b/RTA-BBY-TX4.jpg" data-mid="229329236" border="0" src="https://freight.cargo.site/w/1000/i/00d40bd4b30a59dc00e5b3f732f6ebc9342a88628266d76d87932378bbf4514b/RTA-BBY-TX4.jpg" /> <img width="3265" height="4898" width_o="3265" height_o="4898" data-src="https://freight.cargo.site/t/original/i/d71028d4e57b380a104b245641dd665d6435e95e2fcd3a7a8ccfbace4edba356/RTA-BBY-TX3.jpg" data-mid="229329229" border="0" src="https://freight.cargo.site/w/1000/i/d71028d4e57b380a104b245641dd665d6435e95e2fcd3a7a8ccfbace4edba356/RTA-BBY-TX3.jpg" /><img width="3265" height="4898" width_o="3265" height_o="4898" data-src="https://freight.cargo.site/t/original/i/b62d4b0a2727ea95268175d930b35f805a4077834d05525a4961cac7a5df54d5/RTA-BBY-TX41.jpg" data-mid="229329668" border="0" src="https://freight.cargo.site/w/1000/i/b62d4b0a2727ea95268175d930b35f805a4077834d05525a4961cac7a5df54d5/RTA-BBY-TX41.jpg" /> <img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/40db183f815fa22e646e56947535dbe27e0c54755865f2b1ed3c899865eb699b/RTA-BBY-TX36.jpg" data-mid="229329288" border="0" src="https://freight.cargo.site/w/1000/i/40db183f815fa22e646e56947535dbe27e0c54755865f2b1ed3c899865eb699b/RTA-BBY-TX36.jpg" /><img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/e398b0b427a66fd6e7e41a20b846e1dffbade65c58c7c2467e6123af9d482b90/RTA-BBY-TX42.jpg" data-mid="229329352" border="0" src="https://freight.cargo.site/w/1000/i/e398b0b427a66fd6e7e41a20b846e1dffbade65c58c7c2467e6123af9d482b90/RTA-BBY-TX42.jpg" /> <img width="4898" height="3265" width_o="4898" height_o="3265" data-src="https://freight.cargo.site/t/original/i/d212f8f018e302c9d80c863854df3fa0413441b633508b17abc56cbf46c82fda/RTA-BBY-TX68.jpg" data-mid="229329564" border="0" src="https://freight.cargo.site/w/1000/i/d212f8f018e302c9d80c863854df3fa0413441b633508b17abc56cbf46c82fda/RTA-BBY-TX68.jpg" /> <img width="4898" height="3266" width_o="4898" height_o="3266" data-src="https://freight.cargo.site/t/original/i/e70f07a3dc2e77fa367f1f5b6007fe6db1070537ef8ac7d83eb0d1d3de778859/RTA-BBY-TX9.jpg" data-mid="229329724" border="0" src="https://freight.cargo.site/w/1000/i/e70f07a3dc2e77fa367f1f5b6007fe6db1070537ef8ac7d83eb0d1d3de778859/RTA-BBY-TX9.jpg" /><img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/59f68783b9187032c614b71c64acc5ddef93c8eee336cdf102410a589e8cc96d/sSu_3Dag.jpg" data-mid="229330495" border="0" src="https://freight.cargo.site/w/1000/i/59f68783b9187032c614b71c64acc5ddef93c8eee336cdf102410a589e8cc96d/sSu_3Dag.jpg" />Creative Director: Kit Chow, Agency: Grow Marketing ︎ HomeNext ︎ San Francisco Museum of Modern Art Rebrand https://amyyugray.com/San-Francisco-Museum-of-Modern-Art-Rebrand Tue, 16 Oct 2018 16:00:13 +0000 It's Amy https://amyyugray.com/San-Francisco-Museum-of-Modern-Art-Rebrand SFMOMA A new brand identity to match the open vision of the newly expanded museum <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/42a4e4a6c24f04d4e889deea2eb96cbddb78630149abc72f074c4e08ae8d5b5b/logo_expand.gif" data-mid="27197577" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/42a4e4a6c24f04d4e889deea2eb96cbddb78630149abc72f074c4e08ae8d5b5b/logo_expand.gif" /> In 2016, the San Francisco Museum of Modern Art reopened its doors as one of the largest art museums in America, displaying an internationally-recognized collection of modern and contemporary art.As a member of the in-house design studio, I collaborated to create the identity from the ground up and developed a myriad of applications for the new brand. We debuted a new identity to match the open vision of the newly expanded and reopened museum. Just as the new building designed by Snohetta is much more open to the city, the new logo is deliberately porous, providing multiple points of access. It is also a dynamic logo that lives in a contracted and expanded state, that actively adapts to different formats and content, allowing the identity to become a conceptual lens through which the program of the museum is experienced. The project consisted of a total redesign of every aspect of the museum brand from new logo, custom typeface, color palette, website and digital style guide, architectural signage, print collateral, to Museum Store products.<img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/dde76dc3a61891087400d066b7c594a3bb7915eaf2adb8a0b67ddf9c23a106b6/SFMOMA_Rebrand_digital-assets_03-07.png" data-mid="27197560" border="0" src="https://freight.cargo.site/w/1000/i/dde76dc3a61891087400d066b7c594a3bb7915eaf2adb8a0b67ddf9c23a106b6/SFMOMA_Rebrand_digital-assets_03-07.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed9572f90f87661ee48fcc6b547bfc5b47c182b5d334ef578513713f0f5b51b4/SFMOMA_Rebrand_digital-assets_03-08.png" data-mid="53229883" border="0" src="https://freight.cargo.site/w/1000/i/ed9572f90f87661ee48fcc6b547bfc5b47c182b5d334ef578513713f0f5b51b4/SFMOMA_Rebrand_digital-assets_03-08.png" /> <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/55a821e54ff2b9a65b9b6e78cfef96aa9b850edd354033e62d2d1faffe0e1f5c/SFMOMA_Rebrand_digital-assets_03-09.png" data-mid="53229884" border="0" src="https://freight.cargo.site/w/1000/i/55a821e54ff2b9a65b9b6e78cfef96aa9b850edd354033e62d2d1faffe0e1f5c/SFMOMA_Rebrand_digital-assets_03-09.png" /> <img width="2369" height="1331" width_o="2369" height_o="1331" data-src="https://freight.cargo.site/t/original/i/69a8007d928581ba340dbc1b3576a84f0e140ad6429dec4267598bd4afd0d306/Screen-Shot-2017-07-27-at-6.08.33-PM.png" data-mid="27449571" border="0" src="https://freight.cargo.site/w/1000/i/69a8007d928581ba340dbc1b3576a84f0e140ad6429dec4267598bd4afd0d306/Screen-Shot-2017-07-27-at-6.08.33-PM.png" /> <img width="1024" height="1393" width_o="1024" height_o="1393" data-src="https://freight.cargo.site/t/original/i/a4876b0038acbcf5c03d43077ccb7adf44be0a463f2d6da82c2c8749dffb1f66/SFMOMA_Biz-Cards_CA.jpg" data-mid="27197530" border="0" src="https://freight.cargo.site/w/1000/i/a4876b0038acbcf5c03d43077ccb7adf44be0a463f2d6da82c2c8749dffb1f66/SFMOMA_Biz-Cards_CA.jpg" /> <img width="1024" height="691" width_o="1024" height_o="691" data-src="https://freight.cargo.site/t/original/i/357bc0283647563f515907da7fd5c678456c5086c45f36ae94efa79e04b18739/SFMOMA_Identity_Ticket_CA.jpg" data-mid="27449572" border="0" src="https://freight.cargo.site/w/1000/i/357bc0283647563f515907da7fd5c678456c5086c45f36ae94efa79e04b18739/SFMOMA_Identity_Ticket_CA.jpg" /><img width="1000" height="639" width_o="1000" height_o="639" data-src="https://freight.cargo.site/t/original/i/29b2dfc432a9d325cadcf4d3cbfd838c8d2e3b8f4c87a9d795b98759ec4c92cd/sfmoma_stationery.jpg" data-mid="27351204" border="0" src="https://freight.cargo.site/w/1000/i/29b2dfc432a9d325cadcf4d3cbfd838c8d2e3b8f4c87a9d795b98759ec4c92cd/sfmoma_stationery.jpg" /> <img width="1024" height="694" width_o="1024" height_o="694" data-src="https://freight.cargo.site/t/original/i/bf8dbc21745186d4c20949bb3958edca79ef9888a7fe420d9f28de5dbf636d15/SFMOMA-Third-Street_Henrik-Kam-2017_CA.jpg" data-mid="27197579" border="0" src="https://freight.cargo.site/w/1000/i/bf8dbc21745186d4c20949bb3958edca79ef9888a7fe420d9f28de5dbf636d15/SFMOMA-Third-Street_Henrik-Kam-2017_CA.jpg" /> <img width="835" height="500" width_o="835" height_o="500" data-src="https://freight.cargo.site/t/original/i/0d9e01803bd2e45ed699b7d84408a6bae452e95019ce551fdfb412a4f7e15ae9/download-3.jpg" data-mid="27887344" border="0" src="https://freight.cargo.site/w/835/i/0d9e01803bd2e45ed699b7d84408a6bae452e95019ce551fdfb412a4f7e15ae9/download-3.jpg" /> <img width="1024" height="753" width_o="1024" height_o="753" 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data-mid="27449574" border="0" src="https://freight.cargo.site/w/1000/i/90ce1c0b28c93ee62d4bd86effca9afcadc3eab6ddab1477917e676ec7455735/SFMOMA_Mbr-Mag_Issue-1_CA.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/8906ec9a0588905e4227c5e1515ad892fc933a0d5ecdd58950cabbbb0ad8b8c0/SFMOMA_Pencil-Tin_CA.jpg" data-mid="27449575" border="0" src="https://freight.cargo.site/w/1000/i/8906ec9a0588905e4227c5e1515ad892fc933a0d5ecdd58950cabbbb0ad8b8c0/SFMOMA_Pencil-Tin_CA.jpg" /><img width="1024" height="612" width_o="1024" height_o="612" data-src="https://freight.cargo.site/t/original/i/2435efdad191b0e06ce7549f693f9147166366778f2549a8ad74ef3a107082c5/SFMOMA_Red-Elevator_Henrik-Kam-2017_CA.jpg" data-mid="27449573" border="0" src="https://freight.cargo.site/w/1000/i/2435efdad191b0e06ce7549f693f9147166366778f2549a8ad74ef3a107082c5/SFMOMA_Red-Elevator_Henrik-Kam-2017_CA.jpg" />Design Director: Jennifer Sonderby, Art Director: Bosco Hernández, Senior Designer: James Provenza, Designer: Sophine Lim, Designer: Mathieu Stemmelen, Project Coordinator: Carrie Taffel ︎ HomeNext ︎ KAWS: FAMILY https://amyyugray.com/KAWS-FAMILY Thu, 27 Nov 2025 18:19:26 +0000 It's Amy https://amyyugray.com/KAWS-FAMILY KAWS: FAMILYAdapting an existing brand to fit a new local audience <img width="6455" height="4303" width_o="6455" height_o="4303" data-src="https://freight.cargo.site/t/original/i/9658c7c62f2e196cd88aa16c9de9cab5ae2201befa8abeba56ec253f175db350/_MOG3566.jpg" data-mid="241164464" border="0" src="https://freight.cargo.site/w/1000/i/9658c7c62f2e196cd88aa16c9de9cab5ae2201befa8abeba56ec253f175db350/_MOG3566.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd1a87afcf7500b3b0d5d5e142582caeaa9c27582d2b10248d3edda667d71935/Adobe-Express---KAWS_social_opens_1x1_1_R2.gif" data-mid="241246474" border="0" src="https://freight.cargo.site/w/1000/i/fd1a87afcf7500b3b0d5d5e142582caeaa9c27582d2b10248d3edda667d71935/Adobe-Express---KAWS_social_opens_1x1_1_R2.gif" /> Known by the moniker KAWS, the popular artist Brian Donnelly presented his first major West Coast exhibition at SFMOMA. Spanning several decades of work, KAWS: FAMILY was organized by the Art Gallery of Ontario (AGO) before landing in SF.&nbsp; The challenge was to take the existing branding and revise it to work in the San Francisco landscape in a multi-channel campaign. The solution was a brighter and bolder color palette coupled with a unified digital and Out of Home campaign to cut through the urban noise of SF. For digital advertising this meant incorporating playful motion graphics to catch your eye. Additionally, the title treatment needed to work with the onsite conditions of the museum’s architecture. <img width="3002" height="1205" width_o="3002" height_o="1205" data-src="https://freight.cargo.site/t/original/i/7cbfcbf70ab310513e2ed819b13a68dae45e73dbc09cc9e2030a53fd2bcfb4ae/KAWS_Street.png" data-mid="241222189" border="0" src="https://freight.cargo.site/w/1000/i/7cbfcbf70ab310513e2ed819b13a68dae45e73dbc09cc9e2030a53fd2bcfb4ae/KAWS_Street.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e7d0e707f3d18fd0f0061958f2018b3b54c0439815519abd3ca56c7ab6cf4a0/Adobe-Express---KAWS_YTad_ComingSoon_Green.gif" data-mid="241246473" border="0" src="https://freight.cargo.site/w/1000/i/3e7d0e707f3d18fd0f0061958f2018b3b54c0439815519abd3ca56c7ab6cf4a0/Adobe-Express---KAWS_YTad_ComingSoon_Green.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/03414e5344d4501de5510a226c1fcec023c054d4a7c01612eaed39cad1edcee3/CalTrain_slowed-ezgif.com-video-to-gif-converter.gif" data-mid="241164461" border="0" data-scale="85" src="https://freight.cargo.site/w/800/i/03414e5344d4501de5510a226c1fcec023c054d4a7c01612eaed39cad1edcee3/CalTrain_slowed-ezgif.com-video-to-gif-converter.gif" /> <img width="2372" height="916" width_o="2372" height_o="916" data-src="https://freight.cargo.site/t/original/i/fd298cb3a02ee7289ef901000a60a709d187504ffd84c5e12443452babfd4ee7/Screenshot-2025-11-27-at-1.47.02PM.png" data-mid="241164481" border="0" src="https://freight.cargo.site/w/1000/i/fd298cb3a02ee7289ef901000a60a709d187504ffd84c5e12443452babfd4ee7/Screenshot-2025-11-27-at-1.47.02PM.png" /><img width="5712" height="3721" width_o="5712" height_o="3721" data-src="https://freight.cargo.site/t/original/i/2fc46e0728909206d75f5cc7283fffededc78c415c969928cb38260480f06888/IMG_2379.jpg" data-mid="241222187" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/2fc46e0728909206d75f5cc7283fffededc78c415c969928cb38260480f06888/IMG_2379.jpg" /> Graphic Design Support: Annika Pyo and Mina Kim; Exhibition Design: Edward Whelan︎ HomeNext ︎ KinderCare https://amyyugray.com/KinderCare Thu, 10 Jan 2019 04:03:21 +0000 It's Amy https://amyyugray.com/KinderCare KinderCare Lobby Installation A space for engagement to create a joyful transition when children arrive at daycare <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9a63d49ba81d2146fa9b31dea43fe4a192bc756f1cd085bd455938499ed3c381/growMarketing04242017-26.jpg" data-mid="32937676" border="0" src="https://freight.cargo.site/w/1000/i/9a63d49ba81d2146fa9b31dea43fe4a192bc756f1cd085bd455938499ed3c381/growMarketing04242017-26.jpg" /> KinderCare is a national childcare center with an emphasis on creating an environment that encourages kids to learn and grow.While I was a Senior Designer at Grow Marketing, I had an opportunity to design permanent installations for new centers across the country. Rather than treat this as a typical interior design project, the company wanted fresh eyes to approach the lobby as a space to alleviate what is often a pain point for parents dropping off their children. To create a joyful transition when children arrive, I made the lobby a space for engagement rather than just a neutral waiting room. I developed an interactive sensory wall featuring the four seasons, as well as a custom play structure that took the form of a cozy reading nook that carried on the weather theme. In addition to the illustration on the wall, I incorporated 3D elements in mixed media for maximum interaction including a light-up lightning bolt, flower spinning toys, felt crinkle leaf toys, and laser-cut reflective snow flakes.&nbsp; <img width="3819" height="5728" width_o="3819" height_o="5728" data-src="https://freight.cargo.site/t/original/i/188c58c77ece12e964ac23e092d263d6b368ee897b32fb0b98529376208f060c/growMarketing04242017-7.jpg" data-mid="32921035" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/188c58c77ece12e964ac23e092d263d6b368ee897b32fb0b98529376208f060c/growMarketing04242017-7.jpg" /> <img width="1500" height="700" width_o="1500" height_o="700" data-src="https://freight.cargo.site/t/original/i/c6c1f8204ffee36425adea6a39d8e624e6237cb93b8a1e5b16376d4a1331ee58/KC_Omaha.jpg" data-mid="32920998" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c6c1f8204ffee36425adea6a39d8e624e6237cb93b8a1e5b16376d4a1331ee58/KC_Omaha.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fcb29c0fbfceec2ed641def93dae947afd1c3082dd7c30ef3c7cbe484259adfc/growMarketing04242017-19.jpg" data-mid="32920624" border="0" src="https://freight.cargo.site/w/1000/i/fcb29c0fbfceec2ed641def93dae947afd1c3082dd7c30ef3c7cbe484259adfc/growMarketing04242017-19.jpg" /><img width="5631" height="3754" width_o="5631" height_o="3754" data-src="https://freight.cargo.site/t/original/i/8ce1e9d5149fd2be7c8d6296b112eec8364cde78bee9d4e217cecd918ca8edea/growMarketing04242017-30.jpg" data-mid="32920995" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/8ce1e9d5149fd2be7c8d6296b112eec8364cde78bee9d4e217cecd918ca8edea/growMarketing04242017-30.jpg" /><img width="5970" height="3980" width_o="5970" height_o="3980" data-src="https://freight.cargo.site/t/original/i/3ce2f0ea44f1b776097e73910fd16d75511d306521e603ceba51bc9ff7be9958/growMarketing04242017-28.jpg" data-mid="32938308" border="0" src="https://freight.cargo.site/w/1000/i/3ce2f0ea44f1b776097e73910fd16d75511d306521e603ceba51bc9ff7be9958/growMarketing04242017-28.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9f494a1a36862735c81ba3dfeb9ffc968162af1395da4aaff03ade15e89302f6/growMarketing04242017-33.jpg" data-mid="32938652" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/9f494a1a36862735c81ba3dfeb9ffc968162af1395da4aaff03ade15e89302f6/growMarketing04242017-33.jpg" /><img width="6000" height="3487" width_o="6000" height_o="3487" data-src="https://freight.cargo.site/t/original/i/9ee1d84c155061775e54a6efe44b6af991d18f7506bc2187307e69dddfb4c19b/growMarketing04242017-3_edit.jpg" data-mid="32921051" border="0" src="https://freight.cargo.site/w/1000/i/9ee1d84c155061775e54a6efe44b6af991d18f7506bc2187307e69dddfb4c19b/growMarketing04242017-3_edit.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/48490ba116ec335a0bb2ceafb1781880310a2e50bd95d6f59f6e5f3e254d52ca/growMarketing04242017-34.jpg" data-mid="32920646" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/48490ba116ec335a0bb2ceafb1781880310a2e50bd95d6f59f6e5f3e254d52ca/growMarketing04242017-34.jpg" /> <img width="2251" height="3069" width_o="2251" height_o="3069" data-src="https://freight.cargo.site/t/original/i/53f8a2f1e724393c40b432f7ed7d600facf8f2848011a88eeb03e61f6bcad0b1/growMarketing04242017-41_edit.jpg" data-mid="32941835" border="0" src="https://freight.cargo.site/w/1000/i/53f8a2f1e724393c40b432f7ed7d600facf8f2848011a88eeb03e61f6bcad0b1/growMarketing04242017-41_edit.jpg" /> Design Director: Kit Chow, Agency: Grow ︎ HomeNext ︎ Steps Coffee https://amyyugray.com/Steps-Coffee Sat, 05 Apr 2025 23:46:52 +0000 It's Amy https://amyyugray.com/Steps-Coffee Steps CoffeeA cafe and space for community Steps is a casual coffee shop at SFMOMA that is also a platform for the local art community.Named for the Roman steps of the museum, the logo is inspired by classic coffee shop signs and was designed to be signpainted and work with the central column at it’s entrance. The logotype is an extension of the SFMOMA brand, utilizing the institutional font but given some gravity through the use of all caps and dimensionality. When I conceived of the identity for Steps Coffee, something I really saw as an integral element of the cafe was creating a platform for local artists by combining illustrations with the more buttoned up look and feel of SFMOMA. To carry this concept through, we commissioned Floss Editions, local artists and printmakers, to create illustrations and paint them onsite. The signage was finished by hand with signpainting from New Bohemia Signs. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/68ed6addcd177ffd2b09fda5b90cb4856a32728d0dfdad9379c17670165643a3/IMG_9219.jpg" data-mid="229333501" border="0" src="https://freight.cargo.site/w/1000/i/68ed6addcd177ffd2b09fda5b90cb4856a32728d0dfdad9379c17670165643a3/IMG_9219.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/02fc83faa620fa078ccebc51e6d63ee077c088da4912c136309645aad2bb8912/IMG_9258-copy.jpg" data-mid="229333500" border="0" src="https://freight.cargo.site/w/1000/i/02fc83faa620fa078ccebc51e6d63ee077c088da4912c136309645aad2bb8912/IMG_9258-copy.jpg" /> <img width="2033" height="2711" width_o="2033" height_o="2711" data-src="https://freight.cargo.site/t/original/i/6fe0d67b1ab5b0ec4a4306e1e46613d22557c671e7a83b774cab4d5cdc07eca3/IMG_0264.jpg" data-mid="229333503" border="0" src="https://freight.cargo.site/w/1000/i/6fe0d67b1ab5b0ec4a4306e1e46613d22557c671e7a83b774cab4d5cdc07eca3/IMG_0264.jpg" /> <img width="2129" height="2838" width_o="2129" height_o="2838" data-src="https://freight.cargo.site/t/original/i/8e60d588db3bf7f99c74ef5fe445e0a2d21fd5d1045e01055eb265e4f18e8ebd/IMG_0255.jpg" data-mid="229333504" border="0" src="https://freight.cargo.site/w/1000/i/8e60d588db3bf7f99c74ef5fe445e0a2d21fd5d1045e01055eb265e4f18e8ebd/IMG_0255.jpg" /><img width="2346" height="3128" width_o="2346" height_o="3128" data-src="https://freight.cargo.site/t/original/i/eded17f5907793846bbd95a53fdd54bab44a52f492d05b05a722e0da6621dd40/IMG_0262.jpg" data-mid="229333502" border="0" src="https://freight.cargo.site/w/1000/i/eded17f5907793846bbd95a53fdd54bab44a52f492d05b05a722e0da6621dd40/IMG_0262.jpg" /> <img width="2964" height="2154" width_o="2964" height_o="2154" data-src="https://freight.cargo.site/t/original/i/c7e2fa5398eeaf46f4fa6cb89d6a66b331e8151f7fbcfb4247bc1c8a462a8325/Pet_Portraits_Steps_JGIMG_4703-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229333512" border="0" src="https://freight.cargo.site/w/1000/i/c7e2fa5398eeaf46f4fa6cb89d6a66b331e8151f7fbcfb4247bc1c8a462a8325/Pet_Portraits_Steps_JGIMG_4703-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="2534" width_o="3999" height_o="2534" data-src="https://freight.cargo.site/t/original/i/b4a59e9602e5cde789320399213b793d8a1af98abcb6937ef771c212e1c5b335/Steps-Coffee-Home-Away_01_N02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229333508" border="0" src="https://freight.cargo.site/w/1000/i/b4a59e9602e5cde789320399213b793d8a1af98abcb6937ef771c212e1c5b335/Steps-Coffee-Home-Away_01_N02-Artsy-JPEG_4000-pixels-long.jpg" /> <img width="3999" height="2666" width_o="3999" height_o="2666" data-src="https://freight.cargo.site/t/original/i/15217df83525dd4cd1d082027d67637ebad58620129936baadeb10670a735ed0/Steps-Coffee-Home-Away_63_N02-Artsy-JPEG_4000-pixels-long.jpg" data-mid="229333567" border="0" src="https://freight.cargo.site/w/1000/i/15217df83525dd4cd1d082027d67637ebad58620129936baadeb10670a735ed0/Steps-Coffee-Home-Away_63_N02-Artsy-JPEG_4000-pixels-long.jpg" /> Design Director: Bosco Hernandez, Designer: Rokaya Shenasa, Signpainting: New Bohemia, Illustrations and Murals: Floss Editions ︎ HomeNext ︎