Topping Out!
An event to celebrate and generate buzz around a major construction milestone
To commemorate a major construction milestone in the museum's building expansion project, the San Francisco Museum of Modern Art hosted a public celebration with performances and food trucks.
I led design for the event including a visual identity built around the increasing excitement of building progress, which I then carried out through the signage, invitations, advertising, and giveaways for the event.
For the event, I also designed an interactive game tied to the construction project by commissioning a set of custom building blocks that featured the Snohetta-designed building facade.
Art Direction: Bosco Hernandez