Target Hearth & Hand Launch
An in-store event to launch a celebrity-line of home goods for Target
An in-store event to launch a celebrity-line of home goods for Target
Hearth & Hand is a collaboration between Target and Joanna Gaines featuring a line of “modern farmhouse” home goods.
To generate excitement and drive customers to view the new collection and encourage social sharing, we developed the concept for a flower stand to give away blooms on launch day while I was a Senior Designer at Grow Marketing. At over a hundred stores across America, customers were given vouchers in other areas of the store and told to visit the home goods section to receive their free blooms.
With brand guidelines provided by Target, I led graphic design for signage, hang tags, and other collateral and partnered on the development and fabrication of the design for the custom cart and flower selection.
To generate excitement and drive customers to view the new collection and encourage social sharing, we developed the concept for a flower stand to give away blooms on launch day while I was a Senior Designer at Grow Marketing. At over a hundred stores across America, customers were given vouchers in other areas of the store and told to visit the home goods section to receive their free blooms.
With brand guidelines provided by Target, I led graphic design for signage, hang tags, and other collateral and partnered on the development and fabrication of the design for the custom cart and flower selection.
