Nest
A flat-pack, branded smart home environment to showcase Nest products
To establish themselves as a leader in the smart home category, Nest demos their product line at retail tradeshows across the nation.
While I was a Senior Designer at Grow marketing, I developed a flat pack set in partnership with an environments designer for Nest, that could travel to different events by using a clever mix of lightweight and cost-effective SEG fabric illustrations and higher-end 3D lifestyle props and fixtures.
Our goal was to create brand advocates out of the audience of sales people because they would go on to sell products to consumers in stores. The set needed to provide context for the Nest suite of products so we developed a storyline with graphic callouts for different rooms of this “house” in a very small footprint.
I created on-brand vector illustrations of modern furniture and decor and developed interactive easter egg moments to create surprise and delight including a custom branded viewmaster.
While I was a Senior Designer at Grow marketing, I developed a flat pack set in partnership with an environments designer for Nest, that could travel to different events by using a clever mix of lightweight and cost-effective SEG fabric illustrations and higher-end 3D lifestyle props and fixtures.
Our goal was to create brand advocates out of the audience of sales people because they would go on to sell products to consumers in stores. The set needed to provide context for the Nest suite of products so we developed a storyline with graphic callouts for different rooms of this “house” in a very small footprint.
I created on-brand vector illustrations of modern furniture and decor and developed interactive easter egg moments to create surprise and delight including a custom branded viewmaster.
Environment Designer: Nic Ter Meer, Design Director: Kit Chow, Agency: Grow