Grow with Google
A traveling pop-up workshop with an approachable environment and wayfinding system to empower tech newbies across America
Grow with Google is a national traveling pop-up with free workshops, in-person training, and one-on-one help that aims to teach professionals, students, and small business owners how to access the Google’s training and tools to grow their skills, careers, and businesses.
In conversation with Google’s Brand Studio, our team collaborated to create the graphic identity and a modular set that was able to travel from city to city and adapt to any venue size or layout.
To make the tour approachable to a wide audience that may be intimidated by tech, I created illustrations to pay homage to the host cities. These were based on symbols, landmarks, and cultural icons that were meaningful to the local community. These graphic elements appeared on badges, signage, collateral, and photomoments.
The set featured a modern workshop aesthetic through the use of custom pegboard and light woods with clean lines. Google's brand colors were used to delineate different types of spaces, while a cohesive signage system supported navigation.
In conversation with Google’s Brand Studio, our team collaborated to create the graphic identity and a modular set that was able to travel from city to city and adapt to any venue size or layout.
To make the tour approachable to a wide audience that may be intimidated by tech, I created illustrations to pay homage to the host cities. These were based on symbols, landmarks, and cultural icons that were meaningful to the local community. These graphic elements appeared on badges, signage, collateral, and photomoments.
The set featured a modern workshop aesthetic through the use of custom pegboard and light woods with clean lines. Google's brand colors were used to delineate different types of spaces, while a cohesive signage system supported navigation.
Creative Direction: Kit Chow, Environment Design: Nic Ter Meer, Design Intern: Sara Thompson, Agency: Grow