Bruce Conner:
It’s All True
An eclectic exhibition theme spans physical spaces and lives in a digital, outdoor, and print marketing campaign
Bruce Connner: It’s All True was a major retrospective exhibition at SFMOMA featuring the work of the wonderfully contradictory artist Bruce Conner.
Because Conner’s eclectic work included sculpture, drawings, collage, film, and conceptual pieces, I narrowed in on an abstract image from one of his films that was visually arresting and could encompass a vast body of work.
Working with the curators and Conner estate, I developed exhibition graphics and paint scheme, and designed graphics for the marketing campaign which appeared outdoor, on-site, and in print and digital ads. I maintained the black and white aesthetic as a unifying feature to carry through the graphics.
The landing wall graphic became an unplanned but immensely shareable photo moment, generating social media around the show.
Because Conner’s eclectic work included sculpture, drawings, collage, film, and conceptual pieces, I narrowed in on an abstract image from one of his films that was visually arresting and could encompass a vast body of work.
Working with the curators and Conner estate, I developed exhibition graphics and paint scheme, and designed graphics for the marketing campaign which appeared outdoor, on-site, and in print and digital ads. I maintained the black and white aesthetic as a unifying feature to carry through the graphics.
The landing wall graphic became an unplanned but immensely shareable photo moment, generating social media around the show.
Logo graphic: James Brendan Williams, Art Direction: Bosco Hernandez